German Data Protection Requires Compliance With DPAs
Jan 10 2010, 08:00 AM
German DPAs passed a resolution requiring website owners to comply with the German Telemedia Act (TMG) when creating user profiles.
Website operators in Germany have new rules to govern how they track website
users and customer trends. Now, website owners are required to create secure
user profiles and may have to seek consent before they can harvest user data
for marketing purposes.
Globally, website owners everywhere know how important it is to assess and
track the surfing behaviors of their web users. Collectively, this information
is worth billions of dollars to the owners of websites around the world. In
Germany particularly, the owners are able to harvest critical data regarding
the advertising preferences and market research trends of their respective
customers.
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