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Mobile Eyetracking in E-mail Marketing

See Email Campaigns Through the Eyes of Subscribers

Benchmark Email partnered with Edisonda and SensoMotoric Instruments to conduct this study on Mobile Eyetracking in Email Marketing. As nearly 70% of all emails are opened on mobile, the data in this report is of great value. For the study, each email campaign was presented to a user for 15 seconds. He or she was allowed to freely scroll through the email. 80% of people will delete an email that doesn't look good on a mobile device (Litmus). Don’t get deleted. Check out the results from the report.

What's Inside
Heat maps that demonstrate how your subscribers eyes view email on mobile
Valuable data on three key aspects of email marketing: text, visual (design) and layout.

Results of changes to: length of paragraphs, text placement, image content, logo placement and CTAs.


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