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Summary: Benchmark Email launches blog, Web hub and marketing guide for vintners and winery owners.
Benchmark Email launches hub for email marketers who own or manage wineries
The company directly addresses the challenges of winery marketing with an online hub, a blog and a free marketing guide that can be downloaded at the Benchmark Email Website.
Los Alamitos, Calif., April 1, 2011 – Benchmark Email, one of the world's leading, global email marketing services, is giving wineries a helping hand by launching a Web section, blog and free email guide that gives vintners the skills they need to successfully use email marketing. New winery tools include templates designed to promote vintages, tasting events and seasonal items while the blog and guide tackle everything from how to create great subject lines to how to choose topics relevant to subscribers.
“The vast majority of businesses need fresh, new email content on an ongoing, reliable basis, but wineries have an even bigger obligation to send out dynamic and engaging emails because their business is such a colorful one,” says Curt Keller, CEO of Benchmark Email. “Between our winery guide, our blogs and our Web hub, we help wineries craft excellent content, but also track email campaign stats and build an email list made up of wine enthusiast customers.”
Benchmark's downloadable Winery Marketing Guide is one of more than a dozen free email marketing manuals produced for a small businesses. The guides are available to Benchmark customers and non-customers alike and topics include everything from online marketing to tracking metrics to instructions on how to build permission-based email lists.
Benchmark Email provides the tools to manage lists and create, edit, send and track email campaigns, with all-inclusive paid plans starting at $9.95 a month. The company also offers hundreds of themed email templates as part of every monthly package, including invites, video email templates and seasonal-themed email and newsletter layouts.
About Benchmark Email
Benchmark Email is an award-winning, international email marketing service used by thousands of small, medium and large-sized businesses. As one of the fastest-growing, US-based email marketing companies, Benchmark currently offers Web-based service to German, Spanish, Japanese and Chinese-speaking clients. The company also offers a free email marketing plan for small businesses just starting to build email lists.