Yes. The Heart of Business podcast and its hosts hail from an Email Service Provider, but we very rarely touch on the topic of email marketing in our episodes. So, when we get the chance we let our inner email marketing nerds out to play. The importance of list verification and list hygiene and best practices for email marketing overall were discussed. We also talked about how much more educated marketers are nowadays.

It may take a village to raise a child ... and it takes a community to build a startup. Enter the Expert Dojo. Brian MacMahon has long been a champion for small businesses and startups and he's found a home in Silicon Beach with the Expert Dojo. There's he offers training and resources to the individuals seeking it and has built a community of like-minded folks to help one another grow and achieve success.

Word of mouth is a powerful marketing tool. Online reviews and references from your friends go a long way towards building your business some social clout. That’s why Benchmark has added a way to get your email content beyond your subscribers to their social followers. Invite subscribers to Like your email content on Facebook with this new feature in the Email Designer. You can add the Facebook Like button to any content block within the drag-and-drop editor.

It was easy to hear when talking with Susan Dewhirst and Nancy Pak from Tom's of Maine and know that they love what they do and the company for which they work. Yes, they work for a company which has been producing natural products that was doing it long before it was trendy to do so. However, each person at Tom's of Maine believes in what they do and lives and breathes the cause. They take pride in their community and enjoy their surroundings. It was an excellent conversation in branding, building trust with your audience and more.

“Let’s talk about text, baby.”

Many of our Benchmark Email customers asked about SMS. That’s why we're demonstrating the benefits of multi-channel engagement with a very special webinar. It will be held on Thursday, May 12 from 11:00 AM - 12:00 PM PDT.