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Benchmark Releases Free Email Marketing Manual for Franchises
The 14-page downloadable guide, aimed at franchise owners, suppliers and managers, includes email marketing tips, strategies and marketing data.

Los Alamitos, CA, July 6, 2012 -- Benchmark Email, a global do-it-yourself email marketing service, has released a tips-packed email marketing guide for members of the franchise community. The downloadable guide, which includes franchise industry-specific data like email open rates and click-throughs, also lays out clear strategies on fostering location loyalty, word of mouth and more.

"When you own or manage a franchise, building up a base of loyal customers is quite a task. You carry the reputation of your franchise brand, but you still need to convince people to visit your place rather than the one down the road," says Curt Keller, CEO of Benchmark Email, the company that created the guide. "With tips on building an email list, leveraging discounts and more, Email Marketing for Franchises is a critical ebook for anyone who owns, runs or markets a franchise."

Benchmark Email offers dozens of industry-specific guides on email marketing, as well as manuals on gaining Twitter followers, event marketing in the digital age and loads more. The company has more than 40 manuals available at the Benchmark Email website, and usually adds a new one once per per month.

With paid plans starting at $13.99 a month, Benchmark Email's contract-free subscriptions include customizable surveys and polls, hundreds of email templates, social media campaign integration, and the ability to send video emails. Clients can start using Benchmark by signing up for a free trial (with no credit card required).

About Benchmark Email
Benchmark Email is the world's first truly global email marketing service, with award-winning, Web-based bulk email tools in Spanish, German, simple Chinese, traditional Chinese, Japanese, Portuguese, Italian and English. As the #1 do-it-yourself email service for businesses of all sizes, Benchmark Email offers the most flexible, user-friendly and affordable tools for sending and tracking email newsletters from the Web, desktops, smartphones and tablets. With an extremely diverse client base ranging from small businesses to nonprofit organizations, and a customer service team that's seen as the best in the business, Benchmark boasts thousands of loyal, satisfied customers in America, Asia, Europe and beyond.