Benchmark Email : August 2010 Newsletter

Dear First Name,
Thank you for reading the Benchmark Email newsletter!

We've said it before and there's no doubt we will say it again: 2010 is the year of social media integration with email. Ensure sure you're with the times with our ten tips for social media success. It's not just one area that will make your email campaigns a success. Content is king - Are your emails in his court? We also provide you with one of the most efficient ways possible to gauge the success of your email campaigns. Are you looking for that edge over your competitors? Check out the tip of the month for a great way to integrate real-time information into your email campaigns.

Lately, we've had some good laughs with our followers on Twitter. Join in on the conversation and chuckle along with us. Sure we're on the social space to inform and serve as a resource to our customers, but we're really not robots. We humans want know what you humans like on Facebook or Twitter. Connect with us there, and don't be shy about telling us what kind of information you'd like to see more of. We're here (and there) to serve you.

In This Issue:

	Whats New: Top 10 Steps to Gaining Social Media Success
	It Always Comes Back to Content
	Is Your Campaign Underperforming? Taguchi It!
	Video Tutorials
	Tip of the Month
	Good to Know: Email Marketing Crash Course
	Partner Program News
	Industry Buzz

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Whats New

Top 10 Steps to Gaining Social Media Success

Experian recently published research proving that an email marketing message that is shared within the social networking sphere delivers approximately five times as many forwards than a campaign email that features a single Forward To A Friend link. A surprising 2010 survey of major chain retailers in the United Kingdom showed that fully one third of all their email campaigns failed to include even a single link to social media sites, and 89% did not include links to a blog!

In order to maximize the results from your social media and viral marketing strategies, and to avoid falling into the same traps as some really huge companies that should know better, here are the Top 10 Steps to Gaining Social Media Success.

It Always Comes Back to Content

Email marketers can learn a valuable lesson by considering the sea change instituted by the new Google Caffeine site-indexing algorithm. Overnight, sneaky SEO tricks were rendered extinct, and content became king once again.

In an increasingly fragmented email marketing universe, where your customers bounce around like free electrons in a social media field, the most basic key to successful campaigns remains not the tricks, the ploys and the legerdemain, but the quality and relevance of the content.

Read about why It Always Comes Back to Content.

Is Your Campaign Underperforming? Taguchi It!

In the late Fifties, at a time when email was a futuristic concept only seen in sci-fi, a Japanese engineer and statistician named Genichi Taguchi compiled the basics of a method designed to improve the manufacturing quality of textile mills. Half a century later, Dr. Taguchi's method is revolutionizing online marketing. You can apply his unique concepts to optimize the effectiveness of your email messages, landing page layouts or any element of your campaign's presentation to your prospects.

Fully featured Taguchi implementation is not cheap, but when you consider the level of improvement it can provide in the extremely brief amount of time it takes, it could be the best campaign investment you've made this year.

So Is Your Campaign Underperforming? Taguchi It!

See how easy email marketing is with Benchmark Email

Check out our video tutorials

Tip of the Month

APIs are capable of being quite powerful as they enhance email marketing campaigns with real-time information. This can particularly be useful in triggered emails with real-time transactional and behavioral messages.

Find out more about the Benchmark API.

Good to Know

Email Marketing Crash Course

Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News

Refer & Earn Through The Benchmark Email Partner Program

Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month, but also for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month - month after month - by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now. You can, too! Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling: banner ads, text ads, links and promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions every single month.

Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner

Industry Buzz

	More than nine in ten email marketers choose Facebook when combining email and social networking in their email campaigns.
	According to eMarketer, if all the time spent on the mobile web in June 2010 was condensed into a single hour, US internet users would have spent 25 minutes of that checking email. This far exceeds social networking's seven minute total.