Benchmark Email Monthly Newsletter
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We're in the holiday spirit here at Benchmark Email (if you haven't already guessed). There are articles that involve cakes and parties. Both involve email design. One will tell you what kind of designer you are, the other will tell you a fun way to test email readability. Our advice starts at the top this month. One article talks about the importance of writing effective preheaders and how to do it. Then there are HTML tips on the Headers script.

Speaking of the holidays, we wish you a happy and a healthy holiday season. You could do the same with your subscribers. Look for our Season's Greetings and New Year's templates later this week, or get specific with our Christmas, Kwanzaa and Chanukah templates. Want a last minute gift for yourself? Try winning three free months of our We Do It For You full service email marketing. It's a video contest!

In This Issue:
Whats New: Are You a Consummate Email Designer or a Cake Decorator?
Boost Your Email Marketing Metrics by Crafting Great Preheaders
Time to Have a Party! An Email Readability Party!
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New
Are You a Consummate Email Designer or a Cake Decorator?
When you approach your email marketing solutions, you can learn a great deal about usability issues by following world renowned designer Jakob Nielsen's studies. Nielsen is a leading researcher into online usability issues. He recently published his latest eyetracking study on photos as online content, and his conclusions bear close scrutiny by any email marketer for critical insights into how your readers are actually "seeing" your emails.You should provide only content that is strictly relevant and purely informative.

Read the article and find out, Are You a Consummate Email Designer or a Cake Decorator?
Boost Your Email Marketing Metrics by Crafting Great Preheaders

The content contained in the top line of an email is known as the preheader, and it is an extremely influential factor that can drive opens, second only to the subject line. Here are the best ways to get the most out of your preheader. The best preheader is a concise statement of principle. Harness its potent capabilities and watch your email marketing metrics soar!

Learn how to Boost Your Email Marketing Metrics by Crafting Great Preheaders
Time to Have a Party! An Email Readability Party!

Email can be viewed anywhere these days. The email campaign you just sent out may look good in one client or browser, but not in others. That's why the best solution for these problems is to have an office party. Not the get tipsy and Xerox your nether-regions office party... an email readability party!

Try this fun way to Test Your Email Campaigns For Readability.

See how easy email marketing is with Benchmark Email

Check out our video tutorials

Tip of the Month
You don't need to know HTML to use the Benchmark Email software. However, if you do want to do some custom coding, we've got a great tip for you. This month we'll focus on the Headers Script. Using this code you'll be able to make a header or headline ranging in size from 1, largest, to 6, smallest. This can make the subtitles for promotional newsletters or key extra items in your emails stand out.

Read on and you'll be Resizing Headers with the best of them.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner ProgramBenchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
Over 40 million households are expected to become smart-media adopters in the next year. Email marketers should be prepared.
According to a study from the Keller Fay Group, two-thirds of those polled believe positive buzz is credible, versus less than half that bought into negative word-of-mouth feedback.

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