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How The iPad Will Change Email Marketing
The launch of Apple's new iPad tablet computer has set off a firestorm of plaudits and criticisms, but one thing is certain: The Age Of The iPad has begun and it will change email marketing forever. Whether you're on the side of "If Saint Steve Jobs sells it, I'll buy it" or "Where's the camera / replaceable battery / multitasking / Flash / Skype / USB / HDMI / OLED..." you have to admit that the iPad has certainly shaken up the consumer electronics sector.
As with every other major technical innovation, there will be those who will blaze a pioneering path to reap the benefits and others who fail to grasp the impact until it's too late. Which side will you be on? Read more about about How the iPad Will Change Email Marketing.The Subject line is your email's electronic business card, store front, and identity all wrapped up into a handful of characters. Concentrate on writing the best Subject lines you can possibly manage and you will reap the benefits in increased response rates. ALL CAPS IS NOT FOR SUBJECT LINES, nor are ellipses ... or multiple exclamation marks!!! If you're using this for Valentine's Day »-(¯`v´¯)-» or this to indicate a face ‹(•¿•)› or this as a spacer -:¦:-•:*'""*:•.-:¦:- you might as well not even send the email. Learn how Your Email Marketing Success Can Turn On A Subject Line. We have great news for our Benchmark Email users who want to send to multiple lists at one time. In Step 2, when building your email, you now have the option to pick multiple lists by clicking on the check boxes. Our system will automatically remove duplicate email addresses. This is a big time saver for those users that have been sending the same message to multiple lists. The trends we likely will see in 2010 will include an increase in catering to the swiftly changing choices of individuals who can determine where, when, and how they read messages. With the continuing proliferation of computer-cell phone crossovers, the traditional paradigm of the "computer user reading email" will apply less and less in the future. 2010's consumer is on the go, and the email marketer must keep up with their changing lifestyles. Enabling the customer to shape and manage the incoming communication is a key point to this relevance. It will be ever more important to build consumer trust through total transparency and provide for their opt-in preferences. Once they are welcomed, then expectations must be fulfilled, and keep updating to fit their requirements. Hear what else we had to say about How Email Marketing Will Evolve in 2010 |
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Get More Mileage from Your Email Newsletters You can extend the life of your email newsletters with our easy-to-use and free ARCHIVE feature. With a few clicks, you can create a webpage that becomes a central location for past email campaigns. This makes it easy to share your past newsletters with your contacts and encourage new subscriptions. You can even tweet the url or add it to your Facebook account. Check out how it works here. |
Get More Mileage from Your Email Newsletters
Benchmark Email's List Segments is a powerful, easy to use feature that lets you zero in and directly connect with your desired audience. Segmenting your lists allows you to:
Learn more about Using List Segmentation to Target Your Audience. |
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Refer & Earn Through The Benchmark Email Partner Program 
Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now. Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site. |
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$39 billion--US E-Commerce Spending in Q4, as reported by comScore. Up 3% from previous year. According to a Silverpop survey, 40% of those polled plan to increase their budget for email marketing. An additional 47% of email marketers said their budget would remain the same. Of those polled, just over half (52%) said that their main goal was to increase customer loyalty. Of those with larger email marketing budgets, 65% said it was their priority in 2010. |
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