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When the Volcano in Iceland Shut Down UK Flights, Email Became My Lifeline 
At the end of an overlong trip to Europe, I was elated to be finally heading home across the Atlantic. Grasping my boarding pass, I was trudging in a slow line to the obligatory security chore when the message came over the public address system of London's Gatwick Airport: Effective immediately, the airport was closed until further notice. Soon, the value of email as a lifeline in times of crisis became clearly evident.If we as email marketers want to assure true relevance to our communications, then we must take steps to demonstrate to our readers that we hold the medium itself in high regard and recognize that we are being invited into the inboxes of our customers as guests. Read all about how When the Volcano in Iceland Shut Down UK Flights, Email Became My Lifeline..  Individually or all together, a brand is comprised of a name, phrase, logo or design that represents your business. But it is more than that. Branding is really what your customer thinks when they see that name, design or logo. Branding is one of the most important things for a company to consider in their marketing efforts. But do you have to employ an entire team dedicated to establishing your brand and spend millions of dollars on a Super Bowl commercial? Or can it be achieved with a good plan and email marketing?By using email marketing to point your customers to all your communications channels, you improve your overall branding efforts with a unified voice. The final step is for your product or service to live up to its promise. Read all about When Branding and Email Marketing Meet.  For the Benchmark Email users who are taking advantage of our powerful sub-account tools, we’re happy to announce that we’ve implemented a feature that will give you greater integration and control from your master account.Now the master account can create one template that represents the company’s brand and push it to each of the sub-accounts. This gives a company’s email marketing campaigns a cohesive feel and the master account more control over the email marketing plan as a whole. Read all about Benchmark Email’s New Feature: Push Your Master Account Template to Your Sub-accounts. |
| Astute email marketers assimilate social network sharing icons into their campaigns. This provides an additional layer of connection and pertinence to both their prospects and the social circles of those prospects. |
Email Marketing Crash Course
 Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.Sign up for Benchmark Email Marketing Webinars. |
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Refer & Earn Through The Benchmark Email Partner Program 
Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals not just for a month, but also for as long as they participate. This lucrative and rewarding opportunity is available to you right now. Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can, too. Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site. |
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