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The Impact of Gender on Email Segmentation Strategies
Many email marketers segment their lists by lifecycle, behavior, psychographics, and many other factors, but few take into consideration the most basic segmentation of all when it comes to targeted email marketing: gender! Research has shown that men and women react differently to various email aspects, and in some cases, what is alluring to one side of the gender divide can alienate the other side.Learn about The Impact of Gender on Email Segmentation Strategies. Benchmark Email offers free newsletter archiving, which every email marketer should be taking advantage of as a social network tool. The Benchmark Email Community offers a permanent home for all your email marketing campaigns, and it’s totally free! In the Community, your email’s longevity will be safe, even if it gets deleted from your recipients’ inboxes. You might be surprised to learn that there are so many features and functions of the Community that many email marketers simply aren’t utilizing. Read on for those and a comprehensive list of Benchmark Email Community best practices Benchmark Email's Facebook integration just got even snazzier. We did this for you, and not just as an excuse to use snazzy in a blog post (promise!) Originally, this feature would auto-post to your Facebook wall when your email was sent. For some, this was all they had ever wanted in integrating social media and email marketing. But our customers who use Facebook Pages wanted the ability to auto-post to their page instead of their personal wall. Ask and you shall receive. Follow the instructions to Integrate Your Facebook Pages Account. |
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Send autoresponders based on purchase history. When a customer buys a product, send them an email offering accessories or related products. You can also send articles or information related to the product they purchased. This means relative content for your recipients and can lead to increased sales. |
Email Marketing Crash Course
Would you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection are all you need to attend our fully interactive training sessions. Sign up for Benchmark Email Marketing Webinars. |
Refer & Earn Through The Benchmark Email Partner Program
Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month, but for as long as they participate. This lucrative and rewarding opportunity is available to you right now. Benchmark Email Partners have learned how easy it is to earn over $5,000 a month - month after month - by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now. You can, too! Unlike the countless online linking schemes that are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity that rewards you fairly and equitably for the contacts you bring to the site. The Benchmark Email Partner Program includes everything you need to start selling: banner ads, text ads, links and promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you. It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions every single month. Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner |
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