Benchmark Email Monthly Newsletter

Dear First Name

The Benchmark Email Partner Program is growing. If you're a current partner, or someone who is considering it, I'm here to help you to succeed. Please feel free to contact me with any questions or for ideas on how to increase your revenue. Also, I'd love to get your feedback on how to improve the partner program.

I hope you enjoy this month's newsletter.

I look forward to hearing from you.

Kind regards,
Matt Ramsey
1-800-430-4095 ext. 8

Matt Ramsey
Partner Development

Top Affiliate Marketing Tips
Benchmark Email's New Features
Tip of the Month
Good to Know
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Benchmark Email Monthly Newsletter
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Top Affiliate Marketing Tips
We've put together some affiliate marketing tips to help you to maximize online revenue. You know the revenue is out there, but you'll need to make wise choices about partnerships to avoid wasting valuable time.

1. Promote What Your Clients Need.

You don't want to have a banner ad or a link to a product or service your clients don't really need. To maximize the chance of success, include what's relevant to your customers.

How Benchmark Email can help:
We provide another valuable service you can offer to your clients: permission-based email marketing. Email marketing is one of the most cost-effective ways to reach customers. Every small or medium-sized business can benefit from our easy-to-use, affordable tools, which create professional, high-performing email and newsletter campaigns. Also, we provide the option to create and send on-line surveys. Our real-time graphical reporting makes it easy to track results.

2. Make Sure Your Affiliates Have a Superb Reputation.

You might think this is a no-brainer, but when you associate yourself with a company that has an excellent reputation and provides the best value, it reflects well on your business.

How Benchmark Email can help: Benchmark Email has helped more than 73,000 businesses to succeed in large part to our excellent customer service and support. Not only is Benchmark Email is the most cost-effective email marketing solution, but we offer plan flexibility too: You can pay by the number of emails or the number of contacts on your list. Benchmark offers video, which you can't find anywhere else. In addition, we don't charge extra for autoresponders, web-archiving or surveys. Some of the other companies charge extra. Here's a great testimonial from one our customers:

"In looking around the web for a great e-newsletter service, it's hard to know the difference 'till you test them out, but you clearly have both a superior site design and customer support. This helps me tremendously since I am offering this service to my clients, and it helps me look professional too!"

3. Make Sure Affiliates Give You Free Promotional Materials.

You don't have time to create your own promotional materials for each affiliate. A good program provides everything you need to be successful.

How Benchmark Email can help: Our partner program makes it easy for you. We provide all the promotional materials: banner ads, text links and even a complete web page for you to use.

4. Get Credit for Each Sale.

Before signing up to be an affiliate, you want to know what kind of tracking the company offers and how you will be paid.

How Benchmark Email can help: We provide a trackable URL with a five-digit code automatically included in the HTML code. The code is included in all the promotional materials. Each time a customer links back to us and pays for a plan, you get 25% of their paid subscription every single month they remain a customer. Through the partner program interface, you have access to real-time reporting, which provides information on sales achieved and commissions earned. Also, we provide a 90-day "cookie" to help you track all sales from your site. Checks are processed on the 10th of every month for the previous month's balance.

5. Look for a High Commission.

If an affiliate is paying only 5% to 10%, it may not benefit you.

How Benchmark Email can help: We pay 25% of each sale. If you have a lot of referrals, this can really add up. When the customer signs up for a monthly plan, you receive a check for 25% of their monthly fee - month after month - for the life of their account. If customers sign up for a yearly plan, which is paid upfront, you get 25% in one lump sum.

6. Make Sure to Try the Product Before You Recommend It.

How can you recommend a product or service without trying it yourself?

Benchmark Email can help: We offer a free 30-Day trial to new customers.

Once you sign up for the free trial, you get your custom URL code, which is used in all the promotional materials to track your sales. By trying out the service yourself, you can familiarize yourself with the features and benefits the service provides.

7. Look For a High Conversion Rate.

You may want to find out what the conversion rate is for the affiliate's web site, keeping in mind that a 1% conversion ratio is considered to be decent. Look at the web site and see if the product or service is something you might want to buy!

Benchmark Email can help: Every 1 out of 6 free users on the Benchmark Email site converts to a paid account. And there is no "middleman" involved.

To sum up, Benchmark Email is a quality service with an excellent reputation. The partner program offers the best of what you want in an affiliate program.
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Benchmark Email's New Features
Social Networking Buttons

Social Networking ButtonsIndividually, email marketing and social networking are powerful tools that are sure to garner results for a company of any size. Integrating them, however, improves on the effectiveness of both.

With that in mind, we've added a new feature to our email builder that lets you add clickable Facebook, Twitter and LinkedIn buttons to any section of your email newsletter.

Find out how to Put Clickable Twitter, Facebook & LinkedIn Buttons Anywhere in Your Emails.

Automatic Birthday Emails

Automatic Birthday EmailsBirthday emails are a favorite tool in the word of email marketing. They're an easy way to make your customer feel good (unless someone doesn't like being reminded it's their birthday). Now, it's easier than ever to send a birthday or anniversary email with our same great email marketing software. We've added a feature that allows you to send an automatic birthday email to each of your subscribers on their special day.

Learn how to Send Automatic Birthday Emails

Tip of the Month
Participate in link networking. Backlinks to your website are one of the most important attributes of a successful affiliate marketer. This is also referred to as link baiting. This can be done by providing valuable content, such as writing an interesting article or a how-to.
Take our Partner Survey

Good to Know

Of more than 1,150 affiliates surveyed by AffStat, 59% said commission payment policies affect their decision to promote an affiliate offer. Check out the 2010 Affiliate Summit AffStat Report for tons of great statistics, strategies and tips on affiliate marketing.

Benchmark Email has many great features and services not offered by our competitors. We are currently the only major ESP that doesn't charge extra for surveys, polls, archiving and more. Benchmark Email has a pricing structure for every client, either based on the size of your list or the quantity of emails sent per month. You will not be required to sign a contract with Benchmark Email. Using our easy-to-use email marketing software, you can embed videos into your email campaigns.

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