Digital Event Marketing for Benchmark Email Partners

Dear First Name

After the Summer Solstice, those of us in the Northern Hemisphere can dread the gradual shortening of days. However, Benchmark, much like Pink Floyd, intends to shine on.

This week we unveiled new features that allow users to customize their email editing experience with even greater ease. We also released three new email marketing manuals on three very different topics: email planning, event marketing and real estate. And we are working around the clock to prepare both new and veteran Partners alike for Benchmark 3.0. This month is a prelude to several important developments in Benchmark Email's commercial and non-profit sponsorship programs. For who exactly? Stay tuned to find out!

Best Wishes,

Daniel Miller
Sales Manager
daniel.miller@benchmarkemail.com
800-430-4095 Ext. 20
(562) 286-6820 - Direct

Daniel Miller
Sales/Partner Manager

	Use Your Partnership to Its Full Advantage
	New Features to Promote
	Good to Know
	Expert Advice
	It's Easy to Recommend Benchmark Email

You can view everything you need to get started at this link: https://www.benchmarkemail.com/Partner

Use Your Partnership to Its Full Advantage

As a partner, you receive recurring monthly income when a referral signs up for a paid plan. There is no payment threshold or monthly target, just 25% of every payment the referred customer makes. For a single purchaser of one of our larger plans, you can make up to $125 in monthly residual income on an open-ended basis. And multiple referrals add up quickly. Some of our Benchmark Email partners earn over $5,000 per month.

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New Features to Promote

New Email Editor Features

At Benchmark, we've made our name by providing timely, expert support for our users and constantly moving forward with design and functionality. Several of our users are responsible for our three latest features:

Users have more control over their collection and modification of personalized email layouts now that they can delete templates inside the editor. And once they've reached Step 5 and are ready to finish their email, users can schedule deliveries in different timezones before they even send the email out. Probably the most utilitarian of our recent features, and the most demanded (by both staff and users), is our advanced email list segmentation options. Users can enjoy a much greater targeted advantage with enhanced list options that allow them to differentiate their search and segment criteria. Click on the links to find out more!

New Email Marketing Manual

Three very different email marketing manuals arrived this week. The first details email marketing strategy according to six of our seasoned Benchmark bloggers, taking the reader from finding their audience to analyzing the competition to designing their emails and integrating with social media. The second introduces how you can use email marketing to plan your next event and increase user engagement. And the last is our latest industry white paper on real estate email marketing. Read them on the site or download them for free!

	Creating an Email Marketing Plan
	Event Marketing in the Digital Age
	Real Estate: Maximizing Lead Generation with Email Marketing

B2B Updates and Marketing News

Get great insight into online tools and applications for your small business with Benchmark Email's Cool Stuff for Small Business blog. Our Online Marketing and Small Business Advocate Shireen Qudosi brings a wealth of professional B2B and entrepreneurial savvy to the table. Check out her recent blogs to gather the latest information on growing and expanding your digital business.

Good to Know

According to Merkle's 2011 "View from the Digital Inbox" study, 55% of mobile phone owners used their mobiles to check their email.

Expert Advice

Last week our resident Online Marketing Expert Shireen Qudosi discussed ways to strengthen or rebuild a company's online reputation - and why it matters:

"I knew of a company that had a customer who was unhappy with a product he received despite a refund; he set up a webpage ripping said company apart and refused to remove the site until their customer service manager flew out about 1500 miles and delivered a personal apology.

Clearly, while the internet is a great marketing tool it also harbors unyielding potential to destroy your reputation. Fortunately, there are precautions you can take.

	Set up a Google alert for yourself and your company so you're alerted whenever someone mentions you.
	Deliver a legal warning if an individual is publishing internet content on a website, forum or even as a Facebook message that borders or clearly infringes on libel or slander.
	If a website misrepresents you, contact them and request they remove the material. Once they've removed it, you can then approach Google and ask them to remove the site completely off their index.
	Address complaints on social media sites; try to offer recourse in the form of a return or exchange to appease a disgruntled customer.
	Listen up! If you keep getting the same type of complaints and problem, try learning from them and correcting the situation."

It's Easy to Recommend Benchmark Email

When a prospect asks about Benchmark Email, what will you tell them? The facts are a great place to start:

	Over 400 holiday and professional templates that are fully customizable and incredibly easy to design
	Surveys, polls, campaign archiving, geographic mapping, tracking and reporting, social sharing - all of it comes free with even our lowest plans
	Those plans start at $9.95/month and our flexible pricing structures are designed with the small business owner in mind
	Video emails that easily link from a website's URL. No embed codes necessary!
	Benchmark Email's social media integration extends your email campaigns to Twitter, Facebook and LinkedIn with the click of a mouse
	A dedicated server and top-notch deliverability for even our largest volume senders
	If a user is too busy, We Do It for You! And not too shabbily either, if I say so myself