Clickz.com guru Stefan Pollard dishes valuable tips on how to improve delivery rates in 2007. Some of the info is pretty basic, like cleaning up your language and dealing promptly with spam complaints. But his take on studying reports and building relationships with ISPs (hint: it’s easier than you think), is a sure way to help you continue through the year with the best delivery rates possible. At Benchmark Email, we've established solid relationships with ISPs, bringing you great delivery rates to all the major email providers. Visit here to read more or simply cut and paste this link into your browser:

http://www.clickz.com/showPage.html?page=3624366

It may take years to convince all customers that the “this is spam” button is a deadly, sure-fire, instantaneous way to kill your relationship with ISPs. So Returnpath’s Stephanie Miller digs deep into the unsubscribe/spam button debate. The good news? Most customers would rather use the unsubscribe button than the spam button. The bad news? Pressing that spam button still causes chaos. View here to read more or simply cut and paste this link into your browser:

http://www.returnpath.biz/resources/archives/2007/02/button_debate_u.php

What gives you the best Return on Investment (ROI)? Does a fantastic landing page (linked via email) bring in more money than subject line tests? Marketing Sherpa, perhaps the most influential case study and practical knowledge site on the Web, surveyed more than 3,600 marketers and asked them what brought more to the balance sheet. The survey measures ROI on everything from text only messages to creative landing pages, complete with formatting and images. Visit here to read more or cut and paste this link into your browser:

http://www.marketingsherpa.com/sample.cfm?ident=29815