What Are Essential Bulk Email Services?

Are the choices for bulk email hosting all that great?

It's 2010. Your country is gripped by an epidemic that is running out of proportions. Your task as a medical officer at a well-known hospital is to deliver a single email message about safety practices to thousands of people susceptible to disease, immediately. What seems to be of paramount importance in this impending situation of doom? You guessed right - appropriate bulk email software or services (besides a reliable computer)!

Sorry about the anticlimax, the situation might not be as dramatic where your business is concerned, nevertheless do not undermine the importance of choosing appropriate email software or services.

Effective bulk email services include several features. First, they incorporate tools that facilitate management of humungous email lists. These tools allow users to build and upload new contacts as well as get rid of erroneous ones within a matter of minutes. Second, they incorporate great delivery management systems. For example, Benchmark Email’s Universal Email Formatting system ensures that each message you deliver looks identical across applications. The system also allows you to test emails to various providers before you initiate your campaign. Whew!

Further, effective services include a double opt-in database policy and an auto responder system. The former ensures only people who are interested in your message get it. The latter allows you to install and follow-up auto responders with ease. Other measures of service efficacy are sophisticated tracking tools that provide you with regular reports about people who did bother to open your mails and click links within the message! Watch out! This tool might be a dampener!

What about bulk email hosting? What about it - all that web hosts require to kick-start is an internet connection and a server. So, you think you’re spoilt for choice because you can approach gazillion services. Right? Wrong! Think again, because you are about to choose a rare commodity - a reliable hosting package. An effective package is typically one that has been in business for a long time. It uses a secure server that ensures unrestricted email services and easy access to campaign reports. A good example is Benchmark Email’s Dedicated Email Server system that allows you to choose the best plan for your business. The system enables you to obtain a personal server and IP address registered with all major anti-spam organizations. In other words, it offers tailor-made solutions for the bulk email delivery requirements of your business. The prices of the plans vary according to the volume of the campaign.

Last but not the least a good hosting package maintains back-ups of data and information stored on servers.

Please remember: effective services and packages don’t come cheap. Therefore, be wary of organizations willing to sell subscriber lists or deliver a huge volume of messages for an insanely low price. They're probably not worth it.