Spammer from New Zealand Hit with Huge Fine
Dec 10 2009, 01:37 PM
Leader of one of the largest spamming operations in the history of the Internet
was ordered to pay US$15.5 million.
Spam, as we all know, is one of the most insidious evils of the Internet age.
It amuses and profits only the senders. Which is why when people like Lance
Atkinson get fined, spam receivers like you and me can rejoice. Lance Atkinson,
a New Zealander now residing in Australia, was the ring leader of a massive
spamming operation. Atkinson, along with his brother Shane and a Christchurch
accomplice, Ronald Smits, sent 2 million spam emails in a span of three months,
last year.
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Engagement Is the New Buzzword at AOL
Dec 07 2009, 01:42 PM
To get on AOL’s enhanced whitelist (EWL), companies will need to have lower complaint levels
and higher customer engagement.
In a move that signals the evolution of spam handling techniques by ISPs,
AOL recently announced the creation of a new list that includes low spam complaint
mailers where senders get their messages delivered with links and design unaltered.
Known as the enhanced whitelist or EWL, this list will consider not only spam
complaint levels, but also user engagement levels.
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Irrelevance: The Root Cause for 50% of Opt-outs
Dec 03 2009, 01:46 PM
Out of customers who unsubscribe from email campaigns, 46% unsubscribe and move
to different brands because of irrelevance of the promotional offers.
In an eye-opening research study conducted by CMO Council and InfoPrint Solutions,
it was found that customers were increasingly unsubscribing from email lists
because the promotional communication they were receiving did not resonate
with them. Nearly half of them suggested they would think about terminating
a brand relationship because the offers they were getting didn’t appeal
to them while 22% of the respondents went so far as to say they would definitely
switch brands if they continued receiving such communication.
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