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Industry Comparison by Open Rate

Automotive Repair

Email Open Rates for Automotive Repair Campaigns
Many automotive repair businesses do not track their email open rates. Only 23% of all automotive repair business owners or managers review open rates, illuminating growth opportunities for individual automotive repair businesses. Of the facilities tracking this important metric, 4% reported their opens to be more than 40 percent; 6% declared the open rate at 25 to 40 percent; 5% reported 15 to 25 percent and 8% had less than 15 percent of their emails opened.
Versus Industry Open Rates
The open rates claimed by automotive repair businesses (23.8%) fall below average rates reported by other major industry sectors.