Email Open Rates for Automotive Dealership Campaigns
Two thirds (67%) of all automotive dealerships do not know the percentage of subscribers who actually open their emails to read them. Although this statistic is readily available for all sends other than plain text, it seems that most automotive dealership owners and managers do not seek out this extremely valid metric. Of the rates reported, an over 40% open rate was the number one result at a very high 11%, with 9% gaining a 25-40% open rate, 7% obtaining 15-25%, and only 6% having less than 15% of their emails opened.
Versus Industry Open Rates
The
open rates recorded by the automotive dealerships seem to be about in line with overall industry statistics at 30.7%.
