Entertainment Email Marketing Goals
Because the goals of entertainment businesses as a whole are exceptionally diverse, it is impossible to generalize about this market. However, for the business units currently engaged in
email marketing campaigns, the success rate could be significantly elevated. Many entertainment business owners and managers are firmly committed to online campaigns, viewing them as central to their company's bottom line. As in any other industry, entertainment businesses are seeking to expand their customer base and increase their sales per customer ratios, and are finding that email marketing is unsurpassed in its remarkable Return On Investment (ROI) of nearly $50 for every dollar spent.
Short Term Goals
An expertly implemented email marketing campaign suited to meet the requirements of your entertainment business as well as your own individual preferences can produce these types of results over the short term:
Customer participation
Encourage additional sales and interest
Extend online presence and authority
Same quarter sales
Venture recognition
Word of mouth
Long Term Goals
Entertainment businesses will find that mounting a professionally implemented email marketing campaign will produce:
Enterprise loyalty
Competitive advantage
Higher traffic for a broader range products and services
Online authority translating to sector market leadership
Trade Media visibility
Year on year sales
