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Email Click-Throughs

Email Marketing for Environmental Services

Environmental Service Business Subscriber Click-Through Rates
Twenty-six percent of environmental service business owners and managers claim that 10 to 15 percent of all their emails get clicked on; 18 percent state between 5 and 10 percent are clicked on; 16 percent report less than 5 percent; and 11 percent claim an over 15 percent click rate. Twenty-nine percent of surveyed environmental service marketers did not know their click-through rate.
Versus Industry Click-Through Rates
Environmental service businesses report a click-through rate of 9.6 percent. Much of this success in achieving clicks may be attributed to the motivation of environmental service email readers to consume new material.