Email Open Rates for Franchise Business Campaigns
A successful email campaign cannot be implemented without proper tracking. If a business is unaware of the number of emails sent actually opened and read, they are operating blindly. Forty-five percent of franchise business owners could not state their email open rates
. The 55 percent who did report open rates showed a fairly even distribution: nine percent reported less than 15 percent; 14 percent between 15 and 25 percent; 22 percent between 25 and 40 percent; and 10 percent say that over 40 percent of their emails are opened and read.
Versus Industry Open Rates
Overall average industry open rates are almost precisely in line with the results from franchise businesses. The average open rate is 26.9 percent among franchise businesses and 25.3 percent among all industries.