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Reconnect with Users

Marketing Online: Surveys and Email Polls

It is the perfect time to work at re-establishing the connections you have with your customers and prospects. Email marketing offers an easy and effective way to reach that audience and supports even more elements that can be used to strengthen those connections. One element marketers are not using nearly enough is the email survey.

The email survey is a powerful tool, and when used correctly, can be the key to opening the door to the valuable two-way communications that foster strong relationships. It is a simple way to show that you actually care about what your audience thinks. More importantly, it is an easy way to collect feedback that can improve your efforts on so many fronts. If you already use email to communicate, the survey should be a regular fixture in your marketing mix.

Companies have long understood the importance of conducting surveys to gather customer feedback. In fact, it has been a common practice in the business world for some time. Traditionally, surveys were conducted via phone and direct mail. In recent times, businesses have turned to the internet to obtain the feedback they need in an easier and more cost effective way.

Email surveys have numerous advantages over their traditional counterparts. Not only is direct mail more costly and time consuming, but it is also less effective. It takes a considerable effort for a consumer to participate in a survey they receive in the mail. They must take it out of the envelope, read it over, fill it out, seal it into another envelope, and then drop it in the mailbox. With email, all the recipient has to do is open the message, answer the questions, and click "send." The hassle-free aspect gives email marketers the potential to receive a much better response.

In this report, you will discover the unique benefits of email surveys, and learn what it takes to use them effectively.