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Analyzing Email Open Rates

Party Supply Email Marketing

Email Open Rates for Party Supply Business Campaigns
Seventy-two percent of all party supply business owners and managers are unable to state their email open rates, keeping them from being able to evaluate the progress of their campaigns. Of the 28 percent of party supply businesses monitoring their open rates...

6 percent report an open rate of less than 15 percent
5 percent report an open rate between 5 and 25 percent
10 percent report an open rate between 25 and 40 percent
7 percent report an open rate of above 40 percent
Versus Industry Open Rates
Overall average industry open rates are somewhat lower than results from party supply businesses. The average open rate is 35.2 percent among party supply businesses and 25.3 percent among all industries.