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Comparing Open Rates

Pet & Veterinarian Email Marketing

Email Open Rates for Pet & Veterinarian Business Campaigns
The overall email open rates for the pet and veterinarian industry are elevated. Though 50 percent of business owners and managers did not report their open rates, 17 percent claim a high open rate of between 25 and 40 percent, and 9 percent claim a more than 40 percent open rate. Thirteen percent show a rate between 15 and 25 percent; 11 percent report less than 15 percent of their emails are being opened.
Versus Industry Open Rates
The pet and veterinarian business open rate average of 33.5 percent exceeds overall averages for industry open rates by more than a third.