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Click-Through Rates by Industry

Real Estate Email Marketing

Real Estate Business Subscriber Click-Through Rates
It seems very difficult to believe that nearly four out of every five real estate businesses fail when it comes to quoting their critical and important click-through rates for their email marketing campaigns. 7% are “Less than 5%”; 8% are “5-10%”; 4% are “10-15%”; 2% are “Over 15%”; and the nearly inconceivable “Don't Know” is 79% of the total.
Versus Industry Click-Through Rates
Although it is based on the statements from only a bare 21% of all company managers and owners who engage in email marketing, the click-through rates for real estate businesses seem to be at the higher end of the overall sector averages and just a bit below one of the historically better performing sectors in click-through metrics: Food.