Cleaning House: How to Build Permission Based Email Lists is a terrific resource for newcomers to email marketing as well as those who are looking to enhance their email analytics. Included in this easy-to-follow guide are the basics of confirmed opt-ins, finding a sending schedule that works for you or your business, segmentation by demographics and the dangers of buying lists. No email marketing strategy is worth a click without a secure foundation. Building and retaining your email list will be the cornerstone of your success. Read Benchmark Email's free guide or download the PDF now!
What's Inside
Getting Started
When to Send
Segmentation
Bounces and Unsubscribes
Best Practices
Cleaning House Lists
