Email Resources

Top email marketing terms and definitions

• Above-the-Fold
• Affirmative Consent
• Auto Responder
• Bounced Email
• Calls to Action
• Campaign
• CAN-SPAM Act of 2003
• Click-Through
• Confirmed Opt-In
• Conversion Rate
• Double Opt-In
• Email Blocking
• Feedback Loop
• Hard Bounce / Soft Bounce
• House List
• HTML (HyperText Markup Language)
• Mailing List
• Landing Page
• Open
• Open Rate
• Opt In (or Subscribe)
• Opt Out (or Unsubscribe)
• Permission-Based Email
• Personalization
• Phishing
• Privacy
• Recipient
• Rental List (or Acquisition List)
• Reputation
• Segmentation
• Sender
• Spam
• Spam Complaint
• Subject Line
• Subscribe
• Targeting
• Tracking
• UCE
• Unique Click
• Universal Resource Locator (URL)
• Unsubscribe
• Voice
• WIIFM or “What’s in It for Me?”
• API (Application Programming Interface)
• Blacklists
• Blocking
• Content
• Header
• Spoofing
• Whitelists